Forward Observer evaluates and optimizes content for successful advocacy:

• We evaluate arguments and evidence for accuracy, salience and impact;
• We enhance the effectiveness of content by updating, replacing and expanding arguments and evidence;
• We analyze stakeholders to understand their perspectives and biases, evaluate their credibility, and identify opportunities for effective rebuttals;
• We source and manage third-party experts to develop original content when none exists; and
• We organize and manage the material a diverse advocacy or communications team utilizes every day.