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Research Brief: Projected Cost to Defeat a CA Ballot Measure Soars to $55.7 million

February 20, 2020 -- After each election, Forward Observer analyzes spending by California ballot initiative campaigns, in order to identify best practices and emerging trends, and to assist clients as they budget and plan for the next election cycle.

We project that “No” committees will need to spend $55.7 million to defeat an initiative in 2020, based on the experience of three prior election cycles. Read our full report here